The Association of the Luxembourg Fund Industry (ALFI) recently organized a seminar that offered a current look at the state of cross-border fund marketing in the E.U. and opportunities for non-E.U. managers to gain access to that market through Luxembourg. The seminar, which was hosted by Anouk Agnes, deputy general director of ALFI, featured a keynote address from H.E. Pierre Gramegna, Luxembourg’s Minister of Finance, as well as panel discussions with representatives from financial services, legal and accounting firms, in addition to asset managers. This article summarizes Gramegna’s address and highlights the key points from the portions of the seminar that covered marketing funds in the E.U. and setting up an E.U. alternative investment fund manager. See “Six Common Misconceptions U.S. Fund Managers Have About Marketing in Europe” (Mar. 9, 2017).