Nearly half of European investments are going into U.S. markets, noted Simon Osborn, CEO of IFI Global, at a recent IFI Global program. To give U.S. managers a sense of the challenges and opportunities of marketing funds in Europe, Osborn and Lawin Chandra, CEO of PropTechAM.ai Limited, discussed the diverse European funds market; the current economic climate; key considerations for managers seeking European investment capital; investors’ allocation preferences; and choice of European fund managers, service providers, domiciles and directors. This article synthesizes their observations. See our two-part series on marketing funds in Europe: “Update on Disclosure and Reporting Requirements Under AIFMD” (May 24, 2022); and “Non‑AIFMD Options and Other Regulatory Considerations” (May 31, 2022).