Law firm Katten Muchin Rosenman LLP (Katten) recently hosted a seminar entitled “General Solicitation and Advertising Under the JOBS Act: Practical Considerations for Private Funds,” intended to help hedge fund managers navigate the challenges associated with understanding and complying with new rules proposed and adopted by the SEC to implement the JOBS Act.  See “A Compilation of Important Insights from Leading Law Firm Memoranda on the Implications of the JOBS Act Rulemaking for Hedge Fund Managers,” Hedge Fund Law Report, Vol. 6, No. 30 (Aug. 1, 2013).  Given the continuing rulemaking and interpretational challenges raised by the SEC’s JOBS Act implementing rules, hedge fund managers should proceed cautiously when considering general solicitation and advertising; and the Katten seminar provided useful guidance in this regard.  This article summarizes highlights from the seminar, focusing on, among other things, the accredited investor due diligence process; numerous interpretational challenges posed by the new “bad actor” disqualification provision; proposed rules addressing new filing and disclosure requirements; and pitfalls raised by the unresolved interaction between the JOBS Act and other federal securities laws.